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Logical Toys is on the move.

May 2015
It has taken 6 long months of planning, but Logical Toys has finally secured a new large warehouse in Auckland.We will be FULLY moved in by late May - and what a huge move it will be!
The end result will mean faster turn-around of orders and in a lot of cases 'same day despatch' - which we are sure will bring a smile to many faces. 
Please contact us direct if you have any questions relating to the move and stock deliveries leading up to the move.

At Logical Toys we love to celebrate the success of our brands.

January 2015

WABA Fun launches official Kinetic Sand game

Falkenberg, Sweden – November 5, 2014 – WABA Fun, official distributor of the popular Kinetic Sand, today announced that its physics puzzle game Kinetic Sand’s Great Adventure is now available for free on both Apple and Android tablets. The game, created in cooperation with Dutch game developer Monobanda, will also be released on smart phones at a later date.

Kinetic Sand’s Great Adventure is a physics puzzle game featuring WABA Fun’s three most popular sand components: Kinetic Sand, Shape It! and Bubber. The little Bubbers are floating away, and its up to the player to mold the Kinetic Sand and Shape It! in ways that will guide them home. Players can also jump into the WABA Box, a free play mode full of cool stuff that can be unlocked in the story mode. “We wanted to capture the unique characteristics of the sand in a digital game so that even more people can enjoy them,” says Ingela Sjöberg, General Manager at WABA Fun Europe. “We hope people will have as much fun playing with digital Kinetic Sand as they do with the physical sand – or even find ways to enjoy them together!”

Kinetic Sand’s Great Adventure is out now on Apple and Android tablets. The game is free to play as well as free of in-app purchases. A smart phone version will be released soon.

  • Lots of sand!
  • Solve puzzles with digital versions of Kinetic 
  • Sand, Bubber and Shape It!
  • Story Mode
  • Collect all of the Bubbers and guide them safely through 20 increasingly difficult puzzles!
  • WABA Box
  • Finish the story mode to fill a digital sandbox with more and more things to play with!
  • Play with friends
  • Join the Bubbers on their adventure alone, or bring a friend!

May 2014


The Learning Journey International Products Selected for Best Classic Award from Dr. Toy for 2014! 

The Learning Journey International has been named recipient of Dr. Toy’s 2014 Best Classics Award! Count and Learn Cookie Jar and Match It! Spelling have been honoured as Best Classic Toys. According to Dr. Toy, “these toys have truly met the “test of time” and have endured, entertained, and satisfied children for many years, and will continue to do so for many more years to come.” 
Winner: Count and Learn Cookie Jar 

Learn the numbers and how to count from one to ten with Count and Learn Cookie Jar! This interactive friendly talking unit features two play modes. In the first play mode, simply insert the cookie into the jar to learn the number or count the cookies. Mode two will ask the child to find the matching number on the cookie to put into the jar! This compact, portable design will hold all the objects inside and the automatic shut off will save battery power. Ages 2+ years. 
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Winner: Match It! Spelling 

This colourful set of three-letter and four-letter puzzle cards provides children with an introduction to spelling. They can learn to spell by associating the object with the word and correctly assembling the puzzle pieces. The puzzles are self-correcting — only cards with the correct sequence will fit together. Match It! Spelling is a fun and easy way to learn this necessary skill. Ages 4+ years.
650028 product

July 2013

Smart Toys and Games’ ‘Bunny Peek A Boo’ Wins Four Prestigious Awards

ASTRA, Dr. Toy, Parents’ Choice and Tillywig recognize Bunny for its educational value, playability and “green” approach

SAN FRANCISCO – June 26, 2013 – Smart Toys and Games, Inc., a leading producer of award-winning single-player logic games and the SmartMax® magnetic construction system, has earned four awards from multiple toy and parenting awards programs for its popular game Bunny Peek A Boo. Recent awards include – ASTRA Best Toys for Kids, Dr. Toy’s Best Green Toys, Parents’ Choice Awards, and the Tillywig Toy & Media Awards.

Released in 2013, Bunny Peek A Boo is Smart’s first brain game for children as young as two years old. Sturdy wooden blocks and its fun rabbit character allow children to develop spatial perception, logic, and problem solving skills as they “pull a rabbit out of the box” with this 3D puzzle. The game offers 60 challenges that prepare children ages 2-5 for more difficult single player logic games. Children can solve the challenges or just play with Bunny as a toy for endless hours of fun.

“It’s great confirmation for us that Bunny Peek A Boo has won so many awards after only being on the market for a few months,” said Brian Rovner, vice president of sales and marketing at Smart Toys and Games, Inc. “Winning these awards reinforces what Smart Toys and Games strives to do – create quality products that are both fun and developmentally engaging.” 

During the 2013 American Specialty Toy Retailing Association (ASTRA) Marketplace & Academy annual retail conference in Nashville, TN, Bunny Peak A Boo was handpicked by ASTRA’s judges for their 2013 list of Best Toys for Kids’ Game Play Category (3-7 years). The game’s ability to be engaging, open-ended, fun, and safe were factors that influenced the judging. 

Additionally, Bunny proved that it is a great “Green” toy when it won a 2013 Dr. Toy Best Green Toys award. Dr. Toy is one of the world’s leading experts on play, toys, and children’s products. Factors that contributed to this win included its recycled eggshell packaging and specially-selected block material. In lieu of plastic pieces, Smart chose rubberwood, a tree that is harvested after its natural life cycle, for Bunny Peek A Boo’s pieces. 

Highly recognized and reputable, the Parents’ Choice Foundation is the nation’s oldest nonprofit guide to quality children’s media and toys. Bunny Peak A Boo was a Parents’ Choice Award Silver winner following a comprehensive evaluation process that included a thorough review of the product’s design, function, educational value, long-term play value, and benefits to a child’s social and emotional growth. 

Each year, the Tillywig Toy & Media Awards program delivers to consumers, retailers, and the media information on the best new toys, games, apps, music, books, and a host of other products. Evaluated by Tillywig’s testing team for high entertainment and educational value, Bunny Peek A Boo was deemed an “exceptional children’s product in every way,” receiving the Top Fun Award for Spring 2013. 

Bunny Peek A Boo is available at quality toy stores everywhere Logical Toys are sold.

22 April 2013

The Learning Journey International products receive 2013 Best Classic Awards from Dr. Toy!

DR Toy 2013(copy)
The Learning Journey International has been named recipient of Dr. Toy’s 2013 Best Classics Award!   Match It! Mathematics, Match It! Picture Word Bingo and Puzzle Doubles! Giant ABC-123 Train have all been honoured as a Best Classic toy by Dr. Toy!  A classic toy is considered to be consistent, creative, and improved in some way to make play value even greater!

Winner: Match It! Mathematics
Learning numbers and basic maths has never been this much fun.  This colourful set of maths puzzles provides children an excellent introduction to number recognition, counting and basic addition and subtraction.  The 30 puzzle cards feature 10 cards of counting, 10 cards of addition and 10 cards of subtraction.  The puzzles are self-correcting – only the cards with the correct answer will fit together.  A fun way to learn basic mathematics!  Ages 3+ years.  CLICK HERE FOR MORE.
Winner: Match It! Picture Word Bingo
Picture Word Bingo is designed to assist young children with an object and word recognition and is perfect for beginning readers.  By matching the picture word bingo cards on the playing boards, children will enjoy valuable learning experiences in a fun and easy way.  Picture Word Bingo includes four double sided game boards, 36 picture word cards and suggestions for different way to play the game.  For two to four players.  Ages 3+ years. CLICK HERE FOR MORE.
Winner: Puzzle Doubles! Giant ABC-123 Train
Puzzle Doubles! Giant ABC-123 Train includes two, five-foot long, thirty-piece colourful cargo train puzzles.  The first train teaches colours, counting and numbers. The second train puzzle teaches children about the alphabet.  Giant ABC-123 Train helps to develop letter and number recognition along with improving tactile skills and provides hours of interactive fun!  Ages 3+ years.  CLICK HERE FOR MORE.
The Learning Journey International is an international manufacturer of an exclusive line of award winning children’s interactive educational products.  LOGICAL TOYS ARE PROUD NEW  ZEALAND DISTRIBUTORS. Our products encourage learning and confidence building as they enhance a child’s potential.  All products build on the skills necessary for children to be ready for school as they prepare to become our leaders of tomorrow. 
April 2013.

Smart Games Bill and Betty Bricks wins several awards!



Tillywig Top Fun(copy) Tillywig Top Fun Award Spring 2012

Tillywig Toy Awards
"It's hard to imagine that something as seemingly simple as wooden blocks could be this much fun, but they are.
They're fun, clever, gratifying, and honestly, they're a little addictive - as soon as you complete one challenge, you want to do another. Kids love'em, and more than a few adults had a hard time putting them down, too.
There are 9 different colourful wooden blocks in different configurations, and each challenge requires you to assemble the blocks (and one or both of the figurines) in a very specific way. There are five different levels of play. At the Starter and Junior levels, the illustrations take you through an evolution from start to finish as you construct your building. The figurine(s), who are considered the supervisors, must stay on the building at all times as it's being constructed. At the Expert, Master, and Wizard levels, you're just shown the final configuration, and must get there on your own. Develops logical reasoning, strategic planning, visual and spatial perception."

CTTC-REFRESHED-Logo-OL(copy)Canadian Toy Testing Council 2012       seal of approval from national parenting center 2012(copy) The National Parenting Center Seal of Approval 2012  and speelgoed vh jaar 2012 NL  


8 November 2012

Find It wins award..

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8 November 2012

We are in the news!! 

WF Logo BlueOval  2  1

Wonder Forge, Inc.™ Celebrates Successful New Zealand

Games Launch With Distribution Partner Logical Toys

 See our wonderforge range HERE
"Seattle, WA (November 8, 2012) – Wonder Forge, Inc., one of Washington State’s fastest growing private companies1 and a stand-out in the U.S. toy and game market, is celebrating a successful international launch in New Zealand with distribution partner Logical Toys. Logical Toys launched its Wonder Forge games business in the spring of this year, introducing more than a dozen Wonder Forge titles featuring popular children’s brands such as Dr. Seuss, Richard Scarry, and Angelina Ballerina. The result, said the company’s director, Mark Heyman, has been, “nothing short of spectacular.”

“When you have quality educational content coupled with favorite preschool brands and characters—that’s a powerful combination,” said Heyman.

In a country where games, particularly smart games, have been a top-selling retail category for more than a decade, Wonder Forge was a natural fit.  “We’ve been very deliberate about cultivating a stable of brands with universal appeal and we’re also very thoughtful about our distribution partners as we enter new markets,” said Joel Berman, head of business development and licensing at Wonder Forge. “Logical has been an ideal partner, equally committed to bringing our unique brand of quality games to a whole new audience.”
As one of the largest toy and game distributors in New Zealand, Logical Toys has seen its business grow each year since the company’s inception in 1991, fueled by an emphasis on quality educational brands.

Since its launch in 2007, Wonder Forge has established international distribution channels in 10 countries, including Canada, the U.K., Norway, Sweden, Denmark, Finland, Iceland, Australia, New Zealand, and South Africa. The company’s Richard Scarry Busytown Game was named Preschool Game of the Year in Finland2 through the prestigious Vuoden peli award program and the company has won eight Canadian Toy Test Council awards.
1 Puget Sound Business Journal, 2010

About Wonder Forge, Inc.
In 2007 a small group of creative folks with a passion for children’s entertainment came together to develop extraordinarily fun, original, quality play experiences. Wonder Forge preschool titles celebrate the “can do” in all kids, engaging them physically, socially, and creatively. Our family games bridge generation gaps and build lasting family bonds. We are proud to now offer more than 60 games and puzzles, created in partnership with some of the industry’s top licenses, and honored with more than 120 prestigious awards for product excellence. To learn more, visit


24 October 2012

Tobbles Neo - Parents' Choice Award winner!

by: Fat Brain

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Tobbles Neo receives Silver Honor award from Parents' Choice : Fall 2012 Toys

Tobbles Neo received enthusiastic approval from our evaluators. The toy consists of 6 spheres and a base. The spheres are indented on one side so they can nest in to one another making a tower. They can be stacked straight up and down or turned at different angles to make a wobbly looking tower. You can spin them and roll them and they even seem to feel good on sore gums. The material the toy is made of is very comfortable to the touch and easy for baby to grip and hold. The bright colours and modern design make the Tobbles Neo very aesthetically pleasing. Even younger children, including our 10-month-old tester who cannot stack the spheres yet, liked to knock them down, throw them, and chew on them. He also likes to hand each individual piece to his mother and watch her very intently as she creates a tower. This toy is made of durable high quality materials, ensuring years of entertainment for children as well as adults.

Ages: 6 months & Up
Manufacturer: Fat Brain Toys


27 August 2012

Learning Journey International product receives Top Excellence Rewards from Dr. Toy!

The Learning Journey International Product has been named recipient of Dr. Toy awards for 2012. Match It! Mathematics Memory has

been honored with the 10 Best Educational Products for 2012 and 100 Best Children’s Products of 2012!


DR TOY 10 BEST  Dr Toy 100 BEST

Winner: Match It! Mathematics Memory.

687369 product 1687369 box 1

Awards: 10 Best Educational Products for 2012 and 100 Best Children’s Products of 2012!

Match It! Mathematics Memory is a fun memory game that will challenge problem solving and develop memory skills of young children as they try to find a pair of matching cards. Bright, colourful illustrations help children learn basic addition and subtraction. A great family game for all ages!

Ages: 3+

The Learning Journey International is an international manufacturer of an exclusive line of award winning children’s interactive educational products. Logical Toys are New Zealand's distributor and proudly so.  Our products encourage learning and confidence building as they enhance a child’s potential. All products build on the skills necessary for children to be ready for school as they prepare to become our leaders of tomorrow.

CLICK HERE to see Match It Mathematics Memory Game.

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About us

Logical Toys is the preferred supplier of top quality educational toys and learning resources in New Zealand and Australia, since 1991.

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09 414 4105