News & Events

28 July 2017
Oppenheim Gold 2013-311exhhdm66jscop7zhnggPCCSOI-188
We're thrilled to announce that The Purple Cow has won the prestigious Oppenheim Toy Portfolio - Gold Seal Award for the Crazy Scientist LAB - Optical Illusions.

One of an excellent series of S.T.E.M. kits designed with materials and experiments for parent and child to explore together. Optical Illusions challenges the way you will see things at first glance and encourage looking again. A well-written booklet gives clear directions and follow-up explanations for many experiments

Criteria used for evaluating toys for this award: 
  • What is this product designed to do and how well does it do it? What can the child do with the product?
  • Does it invite active doing and thinking or simply passive watching?
  • Is it safe and well-designed, and can it withstand the unexpected?
  • Does it "fit" the developmental needs, interests, and typical skills of the children for whom it was designed? What message does it convey?
  • Toys can say a great deal about values parents are trying to convey. For example, does the product reflect old sexual stereotypes that limit children's views of themselves and others?
  • What will a child learn from this product? Is it a "smart" product that will engage the child's mind or simply a novelty with limited play value? Is it entertaining? No product makes our list if kids find it boring, no matter how "good" or "educational" it claims to be.
  • Is the age label correct? Is the product so easy that it will be boring or so challenging that it will be frustrating?
  • Are the instructions clear and easy to follow?
  • Is the packaging impossible to open?
  • Ease of Assembly. If you need a PhD in Engineering to put a toy together, it's unlikely it will make our award list!

See Optical Illusions HERE

about us

Logical Toys is the preferred supplier of top quality educational toys and learning resources in New Zealand and Australia, since 1991.

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